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In order to update conversions automatically, you will need to add a conversion tracking "postback" to the affiliate network or advertiser platform. A postback is a term used to describe a HTTP request (initiated by the network platform to your tracking server), which notifies the RevMax platform that an event (a conversion in this case) has occurred.

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  • Offer URL →       http://cakedomain.com/?a=1946&c=113612&s2={tracking_id}
  • Postback URL → http://revmaxdomain.com/track/?tracking_id=#s2#&payout=#price#

Has Offers/Tune Platforms

Has Offers/Tune offer links are easy to identify by its url and query string signature. Primarily, page 'aff_c' with the following example query string parameters and values → ?offer_id=1946&aff_id=1 where offer_id is self-explanatory and aff_id is your affiliate id with the network. For these offer urls, you will want to add another parameter for the RevMax tracking id. Their available parameters are

Historically, the following parameters were used;

  • aff_sub

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  • aff_sub2

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  • aff_sub3

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  • aff_sub4

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  • aff_sub5

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However, these parameters are now reserved for non-unique subid values.

The parameters for unique values are now;

  • aff_click_id
  • aff_unique1
  • aff_unique2
  • aff_unique3
  • aff_unique4
  • aff_unique5

For our purposes, we will use aff_click_id.

Step-by-Step

  • Base offer url - http://tunedomain.com/aff_c?offer_id=1946&aff_id=1
  • Offer url with aff_click_sub id parameter - http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_click_subid=
  • Add the offer url in RevMax and add the RevMax tracking id macro →  http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_subclick_id={tracking_id}
  • On redirect from RevMax, a tracking id will replace the {tracking_id} macro →  http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_click_subid=5897jjjdjsisadjahs435u43jhedfjaskjfhsdjf
  • Add your global server-2-server postback to the Tune platform, utilizing their macro for the aff_sub the aff_click_id parameter → http://revmaxdomain.com/track/?tracking_id={aff_click_subid}
  • Tune will replace the aff_sub macroclick_id macro with the tracking id passed to the offer by RevMax → http://revmaxdomain.com/track/?tracking_id=5897jjjdjsisadjahs435u43jhedfjaskjfhsdjf

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  • Offer URL →       http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_click_subid={tracking_id}
  • Postback URL → http://revmaxdomain.com/track/?tracking_id={aff_click_subid}

Tracking Id and Payout

  • Offer URL →       http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_subclick_id={tracking_id}
  • Postback URL → http://revmaxdomain.com/track/?tracking_id={aff_click_subid}&payout={payout}

Browser Pixels

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  • RevMax tracking id was not passed to the offer on a click.
    • In order to pass the RevMax tracking id to the offer, the {tracking_id} macro must be added to the offer URL in RevMax in an acceptable parameter.
    • This omission can often be detected in the Vendor Postback Log when there is an empty tracking_id parameter in the "Postback URL" column.
      • http://revmaxdomain.com/track/?tracking_id=
    • Incorrect offer URLs
      • http://tunedomain.com/aff_c?offer_id=1946&aff_id=1
      • http://tunedomain.com/aff_c?offer_id=1946&aff_id=1{tracking_id}
      • http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_click_subid=
    • Correct Offer URL
      • http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_click_subid={tracking_id}

  • REVMAX_TRACKING_ID_HERE was not replaced with an affiliate network macro.
    • This issue is easily detected in the Vendor Postback Log when it is present in the "Postback URL" column.
      • http://revmaxdomain.com/track/?tracking_id=REVMAX_TRACKING_ID_HERE
  • Mismatch between the parameter the tracking id was passed in, and the affiliate network macro used in the postback.
    • When the RevMax tracking id is passed in a parameter, then the affiliate network macro used in the postback URL placed at the affiliate network must be the macro representing that parameter.
    • Mismatch example - note that the offer url parameter of "aff_click_subid" does not match the affiliate macro used of {aff_click_sub2id}
      Offer URL →        http://tunedomain.com/aff_c?offer_id=1946&aff_id=1&aff_subclick_id={tracking_id}
      Postback URL → http://revmaxdomain.com/track/?tracking_id={aff_sub2click_id}

Browser Pixel - Common Issues

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